INCORPORATING USER-BASED TRUST AND TAG-BASED INTEREST FOR COMPUTATIONAL TRUST IN SOCIAL NETWORK

Abstract

In social media, trust level among users not only depends on their interaction experience but also on the expertise, which exposes user’s interest
by tags on topics. In this paper, we first present a model of computational trust among users based on incorporating their experience-based trust and trust with expertise level based on tag posted by users. Then, based on the computation model, we propose an algorithm for computing trust in social network.